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Connect with Sheldon

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Sheldon Haudenschild’s racing career began in 1996, racing dirt bikes at age four. He competed in amateur motocross and Arenacross until 2009, when he made the switch to sprint cars.
Sheldon collected Rookie of the Year honors in 2009 at Limaland Motorsports Park in Ohio. He traveled the Mid-West until 2014, picking up notable wins with the ASCOC, BOSS, and IRA series; his first All Star win coming at Wayne County Speedway. 
Haudenschild raced with the All Star Circuit of Champions, acting as owner and driver in 2015 and 2016, earning The Bryan Clauson “Parked-It” Award for most wins (9) on the circuit in 2016. 
In 2017, Sheldon debuted with The World of Outlaws Craftsman Sprint Car Series, earning the Kevin Gobrecht Rookie of the Year Award. The 24 year-old Wooster, Ohio native ventured onto the tour for the first time, maintaining sole ownership of his team, and finishing 7th overall in points standings. 
In 2018, Haudenschild collected his first World Of Outlaws win at Volusia Speedway in the first race of the season, he went on to secure wins in Las Vegas, NV, Bakersfield, CA, Fairbury, IL, and Skagit, WA. 
The 2019 season yielded wins at Cedar Lake, WI, and most notably The IronMan 55 at Pevely.  Haudenschild lapped up to 5th place, winning by 10.3 seconds in an exciting spectacle that wowed fans and competitors alike. 
2020 held a fresh start, with the addition of Haudenschild’s longtime friend and crew chief, Kyle Ripper. The team took home seven wins, including The Night before the IronMan in Pevely, Lincoln, PA, Huset’s, SD, Wayne County Speedway at Sheldon’s home track in Ohio, US 36 Raceway, Dodge City, Kansas and Kokomo, IN. The SJMR team earned 4th in World Of Outlaws championship points standings.


Building on the success of his first season back with Ripper, Sheldon put together a career year in 2021 by setting personal bests with 296 laps led, 23 podium finishes, seven Quicktimes, and eight wins.


In 2022, Sheldon continued to raise the bar, visiting WoO Victory Lane a career-high nine times, bringing his World of Outlaws career win total to 31.
2023, Sheldon's sixth season piloting the Stenhouse Jr. Marshall Racing, NOS Energy Drink #17, and his seventh year on the World of Outlaws tour brought three more wins, 19 top-5s, 45 top-10s, and four quicktimes.


Going into the 2024 season, Sheldon's career WoO win total now stands at 34 victories. The 17 team looks to continue adding to the win total while striving for the consistency it takes to compete for the World of Outlaws Championship. 


Connect with Ricky

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Dirt is in his blood. Ricky Stenhouse, Jr. began his driving career at six years old racing go karts with his family in Olive Branch, Miss. At 15, Stenhouse, Jr. moved up to sprint cars where he remained until a transition to stock cars and the ARCA Menards Series in 2008 catapulted him to stardom after finding victory lane in only his sixth-career start.

From there Stenhouse, Jr. has captured two NASCAR Xfinity Series Championships (2011, 2012) and three career NASCAR Cup Series victories (Talladega 2017, Daytona 2017, Daytona 2023).

After his first Cup Series win at Talladega, he became the only one of eight drivers to have won in NASCAR's premier series as well as USAC Silver Crown, National Sprint Car, and National Midget Series joining drivers such as Mario Andretti, Jeff Gordon, and Tony Stewart.

On February 19, 2023, Stenhouse, Jr. captured his third career - and no doubt his biggest -NASCAR Cup Series victory when he won the DAYTONA 500.


Richard Marshall’s love of racing is rooted deep in the heart of Texas and it’s definitely in his blood. Growing up in Austin, his grandfather owned cars, then his uncle Bob Marshall became one of the first World of Outlaws car owners with his cousin Bobby Marshall behind the wheel. In the late 70’s and early 80’s, Richard loved going to Devil’s Bowl Speedway and traveling with his family’s team to help at as many races as much as he could. 
In 2014, Richard and his wife Jennifer decided to get more involved with racing and they sponsored Ricky Stenhouse, Jr. for the Chili Bowl. Richard and Ricky formed a friendship that led to a business relationship. That one race sponsorship, led to sponsoring drivers and teams, then eventually owning teams. 
Richard and Jennifer are now the co-owners of not only Stenhouse Jr. Marshall Racing, but also Clauson Marshall Racing, and they continue to support numerous drivers in many different series. The Marshall’s passion for racing runs deep and together they work hard to support and build up the sport of auto racing. In Richard’s words, “I am simply first and foremost a race fan. I am just extremely fortunate to get a front row seat to all of this.”


NASCAR Cup Series driver Ricky Stenhouse, Jr. partnered with Richard Marshall in 2017 to form Stenhouse Jr. Marshall Racing (SJMR). With veteran drivers Joey Saldana and Jac Haudenschild behind the wheel, SJMR accumulated six top-five and 23 top-10 finishes while growing the team for 2018.


Heading into their first full-time season on the World of Outlaws Sprint Car Series tour in 2018, SJMR named 2017 World of Outlaws Rookie of the Year Sheldon Haudenschild as the driver of the #17 NOS Energy Drink car. 


Haudenschild and team started the off the season on a tear by winning three of first eight races, and consistently competing for feature wins. SJMR would go on to be awarded the prestigious Best Appearing Car Award at the Knoxville Nationals and would finish the season with five race wins, 18 top-five, and 36 top-ten finishes, securing the seventh-place finish in points standings. 


In 2019, NOS Energy Drink returned as the primary sponsor of Haudenschild and the SJMR #17. The team captured two wins, 21 top-five, and 45 top-ten finishes, again finishing seventh in the year-end points standings. 


Over the off-season leading into 2020, Haudenschild was reunited with former crew chief and long-time friend Kyle Ripper.  The team came out of the gate fast at Volusia before the WoO season was put on hold because of the COVID-19 pandemic. Once racing resumed, the SJMR team showed speed and consistency, parking it in Victory Lane seven times by the end of the 2020 season. 

Throughout the 2021 season, Sheldon and the SJMR team continued building speed and were consistently a threat to win each time they hit the track. By the end of the season, they'd been to Victory Lane eight times, with 35 top-five and 54 top-ten finishes, making 2021 the most winning season in Sheldons's career and bringing his overall World of Outlaws win total to 22. 

There's no denying that Sheldon and Ripper are a winning combination who continue to become stronger and learn more with each season. The 2022 season brought nine wins, becoming the most-winning season in Sheldon's WoO career, and 2023 brought three more trips to Victory Lane. 


The 2024 season is Sheldon and Ripper's fifth consecutive on the WoO tour together. With car chief Luke Vaughn and tire specialist Kinzer Duseel completing the 17 team, you can expect them to continue building on their winning ways with their eyes on the ultimate prize - contending for the 2024 World of Outlaws Championship. 


Kyle Ripper
Crew Chief
Knoxville, IA


Luke Vaughn

Car Chief

Mahomet, Illinois

Kinzer Dussel

Tire Specialist

Fremont, Ohio


Zan  Haudenschild

PR / Merchandise Coordinator

Wooster, OH

Pella Haudenschild

Team Mascot



For partnership inquires, please contact

allison @ prioritymanagementmarketing dot com

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